// Melinda Borzsak-Schramm
Danke Melinda für das spannende Interview und die vielen guten Fragen. Wenn der Fokus auf der Gegenwart und Zukunft liegt, ist einem oft garnicht mehr bewusst, wie man den eigenen Weg gegangen ist und was in der Vergangenheit den Antrieb gab. Dann wundert man sich wie aufschlussreich die Antwort auf ganz grundlegende Fragen für die eigene Wahrnehmung davon wo man steht und wo man hin will sein können.
Here’s why I started #AFreelancersLife: To highlight different freelancers every month from all sorts of backgrounds and pick their brains about what they do and how they do it. Check out all previously featured freelancers right here. If you would like to be featured just drop me a line and let me know! Today’s post features Lana, an illustrator who specializes in live and video illustration. I’m constantly amazed how many different incredibly awesome things people are working on – often, things I hadn’t even heard of before. Read more about her life below.
How long have you been a freelancer and what exactly is it that you do?
I started my business in 2009 and decided to specialize on live and video illustration in 2015; basically, this means I visualize my clients’ topics. This way, they won’t get lost as easily as they can be remembered more clearly, shared freely and discussed openly. Furthermore, they appear to be more entertaining and exciting than a written text for their audience. For example, I do live drawings related to the content of a talk, discussion or lecture during the actual event (this is referred to as “graphic recording”) and/or create hand-drawn videos where in 1-3 minutes a product, service or project is explained in a clear and entertaining fashion.
How does your typical work day look like, if there is one at all?
I don’t really have a typical work day – which is exactly what I like about my work. Sometimes I attend large events where I get to meet exciting companies, inspiring locations and amazing lecturers which I get to work together with by doing graphic recording for them. This takes me outside of Vienna quite a few times – 2016 alone I had three continents on my schedule and worked in Belgium, Tansania, Armenia, Germany and in many parts of Austria! Other days, I meet with my clients at their office, in a café or via Skype to discuss next steps. When I’m drawing it’s possible to find me at the café around the corner or in the park. When it comes to shooting the video it’s a lot more technical: there’s lighting, camera settings, the shoot itself, the sound recording and post-editing. Finally, there’s admin to be taken care as well: answering e-mails, drafting invoices and proposals, coordinating freelancers for larger projects etc.
What does your freelancing work entail regarding activities and duties?
I believe the most important skill in my line of work is being able to connect the artistic with the economic thinking in a clear and strategic way. The most beautiful drawing is worth nothing to my client if it’s not aligned with his media channels or target groups – there has to be a central theme through all of the work. My main tasks therefore include listening closely in order to understand and filter out the most important message – so that I can then translate it into its visual form, whether that’s a video or a graphic recording.
What has been your biggest highlight so far as a freelancer?
My first highlight was definitely taking the step to self-employment – my second, finding my niche and focusing on it. Apart from that, there are so many moments that I will remember forever – locations I have visited, people who I have met through work. Without them, I wouldn’t be who I am today.
// Melinda Borzsak-Schramm June 9, 2016